In Morocco, the Olive Trees of Hope

While 2011 was proclaimed International Year of the Forest by the UN General Assembly, Antalis joined the Pur Project association, through Green Days, a selection of its best products in terms of the environment, in an operation having as a goal to plant olive trees in the Rif Valley, in Morocco.

This environmental project with critical added value is fully aligned with Antalis’ policy for sustainable development. The project enables 350 women in this poor and remote area to work and gain independence through the cultivation of olive trees and oil processing. Commercialized through a fair trade process by Alter Eco, the oil is an organic product, from certified organic farming. The initiative was developed by Pur Project, an association dedicated to climate protection by means of reforestation and communitarian forest conservation, which was created by Tristan Lecomte, founder of Alter Eco.