Antalis’ Environmental Labelling Experiments
Having been the sole reams distributor to be selected by the Ministry of Sustainable Development on the basis of a voluntary bid, starting in the autumn of 2011, Antalis implemented a multi-criteria display scheme for two of its ranges of office paper.
For this first experimental label, Antalis has selected four criteria that are now displayed on the ream:
- The greenhouse effect (using a CO2 equivalent)
- The depletion of non-renewable natural resources (in reserve, per person)
- Water consumption (in litres)
- The fibre origin (% certified and/or recycled)
By participating in this experiment that is fully consistent with its Corporate Social Responsibility strategy, Antalis aims to test the clarity, understanding and impact of the label message among consumers.
For more information on environmental signage: