Strengthening the group’s leading positions
Sequana is today focusing on paper distribution where it is the European market leader with Antalis; it is also accelerating its development in the fast-growing and value-added Packaging and Visual Communication segments.
At the same time, the group participates in the consolidation of the paper industry, so as to strengthen its production activities and to foster the emergence of new leading players, such as was the case with the disposal of Arjowiggins’ Decor and Abrasive papers businesses in March 2011.
Customer satisfaction is a priority for Sequana. This is why innovation, which is a key differentiating factor and essential in generating competitive advantage, lies at the very heart of the group’s strategy. Whether at Antalis or at Arjowiggins, the focus is on the development of products and services that make it possible to anticipate and respond to clients’ needs. Sequana also actively considers new products and services aiming to integrate its production and distribution activities in the value chain.
Finally, the group is seeking continuous improvement in its operating performance. At Antalis, this is reflected by the implementation of the RACE 2012 programme and at Arjowiggins by efforts to improve sales and plant efficiency.