The Pop’Set Event
As part of its strategy for continuous innovation, Arjowiggins Creative Papers has expanded its Pop’Set range adding 8 new colours with a surprising chromatic intensity. The range has now 31 colours, all 30% recycled.
At the time of this launch, Arjowiggins Creative Papers created the Pop’Set event by inviting designers around the world to participate in the Colours’ Attack Contest. Their challenge: using the Pop’Set papers, designers were to imagine their version of the C-Myk paper toy created by Japanese designer Shin Tanaka.
Over 160 C-Myks were submitted to the brand’s site by amateurs as well as by designers and artists of international renown. Early July 2010, an exhibition of the best creations took place in London and the C-Myks were sold to benefit UNESCO’s Recognition of Excellence for Handicrafts programme.